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The onset of the pandemic COVID-19 brought the moment of truth for many businesses across different industries. The ones that weren’t ready to adapt during catastrophic times are on the verge of perishing. Main Street America discovered in a survey that about 7.5 Mn businesses are on verge of closure in America alone, which comes as a warning sign.
One of the major fields in which all businesses had to adapt willingly or unwillingly is Digital Marketing. The push that the technology has received in recent years has made it take over the world of marketing. There was a time when pamphlets and flyers meant a good marketing strategy. But considering that most of the public is confined to their homes, thanks to the pandemic, there is no one to look at all the hoardings that you might put out.
Moreover, according to a survey conducted in 2021, the number of internet users has risen to over 4.66 Billion, and active mobile internet users have crossed 4.32 Billion. According to another survey, there are over 1,100 Million internet users in Eastern Asia compared to over 816.8 Million users in Southern Asia.
Also, according to Forbes, the average time spent by internet users has doubled from a little over three hours a day to nearly seven hours across different gadgets like smartphones, tablets, televisions, laptops, etc.
According to a different survey by Associations of MBAs, travel & tourism is going to be the worst with 68.8% hit sector followed by Retail – brick & mortar at around 56% followed by restaurants at 49.3%.
While some minds will state the dangers involving spending much time glued to a screen, the bottom line is that almost everybody is spending a huge fraction of their days connected with the internet. These figures depict the importance of having a digital presence to ensure your business’s survival.
Having a digital presence means not just having a website or various social media accounts.
It also means that you regularly post quality content, have competitions to keep the community involved, create digital brochures and give your customer base an identity with which they feel connected.
Before we proceed, let’s briefly look at the current problems that SMBs face in the present time.
Set-up challenges because of numerous regulations and compliances.
Lack of Funding sources and financial expertise.
Lack of technology and infrastructure.
Shortage of skilled and unskilled labour.
Inefficient marketing practices.
Lockdown and other sanctions forced because of the pandemic.
Importance of remote teams catering to your digital marketing efforts
When trying to recover from the effects of the pandemic, businesses will have to go through three stages – stabilizing, reopening and growth. Businesses have to make quick decisions that will include shifting their base of operation to digital and delegating and outsourcing various functions like digital marketing to stabilize in these times of turmoil.
This move will allow you to reap multiple benefits that come for SMB. To understand more about this, look below.
● Cost advantage
The foremost advantage that these remote teams have is cost-saving. Having a physical presence means many additional expenses like rent, electricity, internet and other maintenance costs. When you go remote with your digital marketing team, you can save all of these costs.
● Acquire better talent
When you don’t need a physical presence, it opens up new gateways for you to work with global talent that is not possible otherwise. Physical presence is often a limiter for businesses, especially those working in developing and under-developed economies.
● 24 hours presence
When you talk about digital marketing, it’ll be better to have an online set-up around the clock. Having such a working model will enable you to come in contact with clients and customers from different time zones, offering you more horizons to expand on. Consider this as a blessing in disguise, but those businesses who have quickly adapted to the changing environment, have been able to perform wonders.
● Safeguard from future catastrophes
If nothing more, this pandemic has come as a reality check for everyone in terms of readiness. The businesses stuck with a rudimentary mindset are on the verge of perishing. These times call for everyone to transition to the remote work culture that will also act as a safety net in the coming times, in case another calamity is to fall on humanity.
Once you go completely remote, you’ll notice that your output has increased, your employees are working more than usual, the absenteeism has reduced, and you’re making much more profit than usual.
Moreover, going remote for your digital marketing needs means no set-up or operational cost, round the clock working model, and overall increased profit, be it bottom line or top line.
Job Functions that we recommend you to set up remote teams for
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Marketing Analyst
- Affiliate Marketing
- Blogging
- Influencer Marketing
- UI UX Designer
- Graphic Designer
- Content Marketing
- E-mail Marketing
- E-Commerce Marketing
- Data Base Management
Marketing Analyst
- You Tube Optimization
Display Marketing
- Website Development (Static and Dynamic)
- App Development
- Account Manager
| Search Engine Optimization | Search Engine Marketing | Social Media Optimization | Social Media Marketing | Marketing Analyst |
| Affiliate Marketing | Blogging | Influencer Marketing | UI UX Designer | Graphic Designer |
| Content Marketing | E-mail Marketing | E-Commerce Marketing | Data Base Management | Marketing Analyst |
| You Tube Optimization | Display Marketing | Website Development (Static and Dynamic) | App Development | |
| Account Manager | Account Coordinator | Marketing Automation | Marketing Operations | |
Optimar Consulting | Traditional digital marketing companies |
|---|---|
Features ● Global hand-selected talent ● Easy Set-up ● Low-risk ● Increased Revenue and Flexibility | Features ● Average talent ● Lengthy onboarding procedure ● Prone to risk and fluctuations ● Sub-par revenue generation |
Solutions ● Virtual Captive Center ● Remote Teams India Business Expansion Solutions | Solutions ● Basic expansion solutions Restrictive remote teams |
Competitive Pricing | High price models with hidden charges |
Virtual Outsourcing Model To provide top-notch services using experts from different fields with years of experience. | Basic Outsourcing Model Simple packages that offer adequate, sub-par services and revenue generation. |
Conclusion - where does the future lie?
Clearly, shifting to a remote business model is not only necessary but quite beneficial for small businesses. Using remote teams, you can minimize expenses, have access to a global pool of talent, work around the clock 24x7 and safeguard your operations from future catastrophes such as the recent pandemic.
If you are looking for a platform to help you shift from a traditional business model to a remote team model, you can check out the services offered by Optimar. Here are a few reasons why Optimar is the optimal choice for your business.
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